.: Cases in Strategic Management 
Case 9 ADESLAS, SANITAS & ASISA: COMPETING IN PRIVATE HEALTHCARE

María Sacristán Navarro
Universidad Rey Juan Carlos

9.1. THE SPANISH PRIVATE HEALTHCARE INDUSTRY
9.2. THE FIRM’S RESPONSE: COMPETITIVE STRATEGIES IN THE INDUSTRY
9.2.1. The competitive scenario
9.2.2. Adeslas SegurCaixa
9.2.3. Sanitas Group
9.2.4. Asisa


In this case, after analyzing a number of features of the private healthcare industry, we consider its main opportunities and threats, and we describe the main variables that the industry’s most representative firms use to define their competitive strategies.


• To analyze the main structural characteristics of the private health industry, its opportunities and threats

• To compare the competitive strategies of the industry’s most representative firms


• Industry analysis

• Competitive advantages

• Competitive strategies

NAVAS LÓPEZ, J.E.; GUERRAS MARTÍN, L.A. (2013):Fundamentals of Strategic Management", Thomson Reuters-Civitas, Cizur Menor.

Chapter 3: Environmental analysis
Chapter 5: Competitive advantages and strategies

GUERRAS MARTÍN, L.A.; NAVAS LÓPEZ, J.E. (2007): La Dirección Estratégica de la Empresa. Teoría y Aplicaciones”, Thomson Reuters-Civitas, Cizur Menor, 4th edition.

Chapter 5: Analysis of the competitive environment
Chapter 8: Competitive advantages and strategies




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