.: Cases in Strategic Management 
Case 10 CALIDAD PASCUAL’S COMPETITIVE STRATEGY

Antonio Montero Navarro
Juan José Nájera Sánchez
Universidad Rey Juan Carlos


10.1. INTRODUCTION: PASCUAL’S ORIGINS
10.2. THE SPANISH MARKET FOR DAIRY PRODUCTS
10.3. PASCUAL’S COMPETITIVE STRATEGY
10.4. HORIZON 2015: A NEW PLEDGE TO DEVELOPMENT



Ever since it was founded, Calidad Pascual has been a benchmark in the Spanish market for dairy products. Faithful to its corporate values, among which special mention should be made of its pledge to quality and innovation, along with its extraordinary distribution network, the firm has reinforced its strategy in order to face the challenges its environment poses.


• Identify the firm’s competitive strategy together with its fundamental components

• Identify the strategic resources underpinning the firm’s competitiveness

• Analyse the firm’s development strategy, assessing its consistency with its strategic logic


• Competitive strategy

• Resources and capabilities

• Development strategy

NAVAS LÓPEZ, J.E.; GUERRAS MARTÍN, L.A. (2013):Fundamentals of Strategic Management", Thomson Reuters-Civitas, Cizur Menor.

Chapter 5: Competitive advantages and strategies
Chapter 6:
The directions for strategic development

GUERRAS MARTÍN, L.A.; NAVAS LÓPEZ, J.E. (2007): La Dirección Estratégica de la Empresa. Teoría y Aplicaciones”, Thomson Reuters-Civitas, Cizur Menor, 4th edition.

Chapter 8:Competitive advantages and strategies
Chapter 11:
The directions for strategic development: business scope and expansion
Chapter 12: The directions for strategic development: diversification, vertical integration and portfolio restructuring




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