.: Cases in Strategic Management 
Case 11 TECNOBIT: WORLDWIDE INNOVATION AND SPANISH HIGH TECHNOLOGY

Mario J. Donate Manzanares
Fátima Guadamillas Gómez
Jesús D. Sánchez de Pablo
Universidad de Castilla-La Mancha


11.1. INTRODUCTION: THE COMPANY’S BACKGROUND
11.2. THE COMPANY’S TECHNOLOGICAL STRATEGY

11.2.1. Products and technologies portfolio
11.2.2. Technological development at Tecnobit
11.3. KEY COMPLEMENTARY RESOURCES IN SUPPORT OF A TECHNOLOGICAL STRATEGY



Tecnobit is a high-tech company that develops products for the Defence, Security, Transport, Aerospace and Telecommunications sectors. It is a company that invests heavily in research and development (R&D), combining in-company development with the acquisition of external knowledge, and using both direct purchase and strategic alliances for its technological advancement. This case covers aspects related to technology management, market entry mode, knowledge protection, and the availability of key complementary resources in the implementation of a company’s technological strategy.


• To illustrate the main characteristics of a company that is intensive in technology and innovation

• To analyze the competitive aspects of technological development, such as the market entry moment, knowledge protection, and development methods

• To analyze how certain complementary organizational resources support the implementation of the company’s technological strategy


• Technological strategy

• R&D

• Innovation,

• Technology management

• Technology portfolio

NAVAS LÓPEZ, J.E.; GUERRAS MARTÍN, L.A. (2013):Fundamentals of Strategic Management", Thomson Reuters-Civitas, Cizur Menor.

Chapter 5: Competitive advantages and strategies

GUERRAS MARTÍN, L.A.; NAVAS LÓPEZ, J.E. (2007): La Dirección Estratégica de la Empresa. Teoría y Aplicaciones”, Thomson Reuters-Civitas, Cizur Menor, 4th edition.

Chapter 9. Relating competitive strategies to industry characteristics
Chapter 10. Strategies for technology based industries



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