.: Cases in Strategic Management 
Case 13 PRISA, A DIVERSIFIED MEDIA GROUP

Luis Ángel Guerras Martín
Universidad Rey Juan Carlos
José Emilio Navas López
Universidad Complutense de Madrid


13.1. INTRODUCTION: THE PRISA GROUP
13.2. THE PRISA GROUP’S ORGANISATION INTO BUSINESS UNITS

13.2.1. Publishing-Education Unit: Santillana Group
13.2.2. Press Unit: Prisa News
13.2.3. Radio Unit: Prisa Radio
13.2.4. Audiovisual Unit: Prisa TV
13.3. THE RESTRUCTURING PROCESS
13.3.1. Restructuring the business portfolio
13.3.2. Financial restructuring and the search for industrial and financial partners
13.3.3. Organisational restructuring
13.4. CORPORATE HEADQUARTERS



Prisa is a Spanish media group that for many years has been pursuing a diversification strategy by entering new businesses. It has traditionally adopted an internal organisation based on business units, which it has been modifying over time according to changes in the structure of its business portfolio and other conditioning factors both within the environment and internally to the actual group itself.


• Analyse the development directions, as well as their prevailing logic and possible synergies

• Observe the organisation through strategic business units

• Analyse the role of the head-office or corporate centre in a diversified firm


• Development strategies

• Synergies

• Business units

• Management of diversified firms


NAVAS LÓPEZ, J.E.; GUERRAS MARTÍN, L.A. (2013):Fundamentals of Strategic Management", Thomson Reuters-Civitas, Cizur Menor.

Chapter 6: The directions for strategic development

GUERRAS MARTÍN, L.A.; NAVAS LÓPEZ, J.E. (2007): La Dirección Estratégica de la Empresa. Teoría y Aplicaciones”, Thomson Reuters-Civitas, Cizur Menor, 4th edition.

Chapter 11:The directions for strategic development: business scope and expansion
Chapter 12: The directions for strategic development: diversification, vertical integration and portfolio restructuring
Chapter 13: Managing the multibusiness firm




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