.: Cases in Strategic Management 
Case 22 EUROLATÓN: OPENING DOORS TO THE WORLD

Susana Mª. García Moreno
Marta B. García Moreno
Universidad Rey Juan Carlos


22.1. INTRODUCTION: THE FIRM’S ORIGINS AND EVOLUTION
22.2. THE SPANISH LOCKSMITH AND IRONWORK INDUSTRY
22.3. THE INTERNATIONALISATION PROCESS
22.4. THE CULTURAL GAP WITH CHINA 18.1. INTRODUCTION



The case considers the internationalisation process involving Eurolatón, a Spanish family business specialising in the manufacture of handles, latches and fittings for doors. Its international vocation has taken it from being a local firm to a global manufacturer with four production plants in China and commercial subsidiaries in Europe, the Americas and Asia, from where its products are delivered to more than forty countries.


• Identify the international competitive strategy

• Analyse the entry strategy into markets abroad, which will be determined by the choice of host country and by the method of entry


• Internationalisation strategy

• Subsidiary

• Competitiveness

• Family business

NAVAS LÓPEZ, J.E.; GUERRAS MARTÍN, L.A. (2013):Fundamentals of Strategic Management", Thomson Reuters-Civitas, Cizur Menor.

Chapter 8: Internationalisation strategy

GUERRAS MARTÍN, L.A.; NAVAS LÓPEZ, J.E. (2007): La Dirección Estratégica de la Empresa. Teoría y Aplicaciones”, Thomson Reuters-Civitas, Cizur Menor, 4th edition.

Chapter 16: Internationalisation strategy



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