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  .: FUNDAMENTALS BOOK: LIST OF APPLICATIONS   
COMING SOON IN ENGLISH!

Fundamentals of Strategic Management

J.E. Navas-López & L.A. Guerras-Martín


2nd edition, 2018

This is a list of the applications included in the book. Applications are short examples about some specific aspects of a firm. The first digit of the code is related to the number of the chapter in the textbook. That way, you can relate the application to its content. Some of them are included in the paper book and some others, in the digital book.

Application 1.1: Chess and business strategy by Miguel Illescas
Application 1.2: Games of strategy and the role of corporate competition
Application 1.3: The strategic failure of Barnes & Nobles, by Francisco Javier Forcadell Martínez
Application 1.4: Nokia – a strategic failure, by Francisco Javier Forcadell Martínez
Application 1.5: The Boston Consulting Group (BCG), by Iván Martén Uliarte
Application 1.6: The blind men and an elefhant, and strategy
Application 1.7: Raíz y Páramo de Guzmán, success through effort and chance, by Teresa García Merino and Valle Santos Álvarez

Application 2.1: Examples of a vision
Application 2.2: Examples of a mission
Application 2.3: Vision, mission, and values at Naturgy, by Javier Amores Salvadó
Application 2.4: Strategic objectives at Abertis, by Pablo Moura Díez
Application 2.5: Earnings, returns and market value
Application 2.6: Value creation in the ACS Group, by Jorge Cruz González
Application 2.7: Conflicting goals at Galletas Gullón, by Javier Amores Salvadó
Application 2.8: Conflicting objectives among Repsol’ main shareholders, by Rocío González Sánchez
Application 2.9: Stakeholders at Mercadona
Application 2.10: Management incentive schemes in Spanish firms, by María Sacristán Navarro
Application 2.11: Values at Triodos Bank, by Javier Amores Salvadó
Application 2.12: Edenred, a tool for supporting corporate social responsibility of its costumers, by Diana Benito Osorio
Application 2.13: Corporate social responsibility in the VIPS Group, by José Joaquín López-Hermoso Agius
Application 2.14: The ethical code at Naturgy, by Javier Amores Salvadó

Application 3.1: Spain`s Global Competitiveness Index, by Jorge Cruz González
Application 3.2: Marca España (Brand Spain), by Marta Beatriz García Moreno and Susana Mª García Moreno
Application 3.3: Scenarios for the bailout of the Spanish financial system, by Jorge Cruz González
Application 3.4: Economic effects of the change toward a healthier lifestyle, by Jorge Cruz González
Application 3.5: The Parque Joyero (Jewellery Park) industrial district in Córdoba, by Javier Amores Salvadó
Application 3.6: Application of the Abell model to the media
Application 3.7: Competitive structure of the Spanish automotive industry, by Daría Sánchez Fernández
Application 3.8: Industry effect and firm effect on corporate performance, by José Ángel Zúñiga Vicente
Application 3.9: Strategic groups in the urban hotel industry, by Eva Pelechano Barahona and Fernando E. García Muiña
Application 3.10: Strategic groups in food retailing

Application 4.1: The Atresmedia Group’s value chain, by Eva Pelechano Barahona and Fernando E. García Muiña
Application 4.2: Supplier dealing at Ford España
Application 4.3: Costumers’ external information system: the Nike case, by Carmen De Pablos Heredero
Application 4.4: Best Spanish and Global brands, by Jorge Cruz González
Application 4.5: Organisational routines in holding an exam at the university
Application 4.6: The transfer of managers between Hewlett Packard and Oracle, by Jorge Cruz González
Application 4.7: Resources and capabilities in a sport team
Application 4.8: The SWOT matrix for for the Atresmedia Group, by Eva Pelechano Barahona and Fernando E. García Muiña

Application 5.1: Is a trip to the cinema too expensive?
Application 5.2: The experience effect at Ford
Application 5.3: Sources of competitive advantage in costs in large retail outlets
Application 5.4: Product differentiation at Patek Philippe, by Miriam Delgado Verde
Application 5.5: Examples of sources of differentiation as a competitive advantage, by Pablo Moura Díez
Application 5.6: Social responsibility as a source of differentiation at Ecoalf
Application 5.7: Competitive strategies in El Corte Inglés and DIA
Application 5.8: Competitive strategic change in the supermarkets of El Corte Inglés, by Diana Benito Osorio
Application 5.9: The strategic clock in air transport, by Sonia Medina Salgado and Rocío González Sánchez
Application 5.10: Strategies condemned to failure in the car industry
Application 5.11: The vinyl record and its life-cycle, by Juan José Nájera Sánchez and Antonio Montero Navarro
Application 5.12: “EV charging points”, an emerging industry, by Miriam Delgado Verde
Application 5.13: Growth industries: smartphones, by Antonio Montero Navarro and Juan José Nájera Sánchez
Application 5.14: Re-orienting the scope in the building industry, by Jorge Cruz González
Application 5.15: The decline of Spain’s music industry: from the demise of records to the rebirth of live performances, by Carmen De la Calle Durán

Application 6.1: The definition of the scope at Telefónica
Application 6.2: Calidad Pascual’ expansion strategy
Application 6.3: Related diversification at Imaginarium
Application 6.4: Related diversification in the Paradores hotel chain, by Noelia Gonzalo Hevia
Application 6.5: Unrelated diversification in El Pozo, by Miriam Delgado Verde
Application 6.6: Vertical integration at Caladero, by Miriam Delgado Verde
Application 6.7: Vertical integration at Globalia, by Diana Benito Osorio
Application 6.8: Restructuring Ferrovial’ business portfolio, by Pedro López Sáez

Application 7.1: Internal development at IKEA, by Jorge Cruz González
Application 7.2: The process of concentration in the Spanish banking industry
Application 7.3: The merger between Iberia and British Airways, by Pedro López Sáez
Application 7.4: The takeover of SABMiller by AB InBev, by Daniel Vinagre Alba
Application 7.5: The demerger of Hewlett-Packard, by Jerson Saluhect Correa Hita
Application 7.6: Spain´s Grifols buys Talecris, by Javier Amores Salvadó
Application 7.7: IAG’s takeover bid for Vueling, by Javier Amores Salvadó
Application 7.8: Organisational and productive integration in Banesto´s takeover by Banco Santander
Application 7.9: UPS and the failed attempt to buy TNT Express, by Javier Amores Salvadó
Application 7.11: Alliances according to the type of relationship between partners
Application 7.12: The alliance of Europe’ major newspapers
Application 7.13: The franchise agreement at McDonald’s España
Application 7.14: Subcontracting between Indra and Prisa
Application 7.15: The AVE (High-Speed Railway) to Mecca Consortium, by Javier Amores Salvadó
Application 7.16: The alliance between General Motors and Peugeot-Citroen, by Gregorio Martín de Castro
Application 7.17: Share swap between Telefónica and China Unicom, by Miriam Delgado Verde
Application 7.18: Inter-organisational networks in the airlines industry

Application 8.1: Global and multi-domestic industries: aeronautics and wine production
Application 8.2: The international competitive strategy at 100 Montaditos, by Miriam Delgado Verde
Application 8.3: International competitive strategy at McDonald’s, by Javier Amores Salvadó
Application 8.4: Export strategy of Bodegas Valduero
Application 8.5: The Tous international alliance in China, by Miriam Delgado Verde
Application 8.6: Direct investment in Poland by Banco Santander, by Jorge Cruz González
Application 8.7: The localisation of Joma Sport’s operations, by Javier Amores Salvadó
Application 8.8: The management of expatriate in Spanish multinational companies, by Pedro López Sáez
Application 8.9: Ferrovial’s expatriation policy, by Ismael Jimeno Pérez
Application 8.10: Managing the cultural gap with China
Application 8.11: The international organisational culture at Nestlé
Application 8.12: Ford Motor Company: Strategy and organisation, by Marta Peris Ortiz and Diana Benito Osorio

Application 9.1: The process of evaluating the entry strategies in external markets
Application 9.2: The fable of the rabbits
Application 9.3: The implementation of strategy in a military context: The Battle of the Amézcoas
Application 9.4: Strategic and organisational change at Correos y Telégrafos, by Eva María Mora Valentín
Application 9.5: Evolution of the organisational structure of Correos y Telégrafos, by Eva María Mora Valentín
Application 9.6: The leader in recycling, by Carmen De la Calle Durán and Marta Ortiz de Urbina Criado
Application 9.7: Amancio Ortega, a leader in the shadows, by Ana Farto Muñoz
Application 9.8: The visionary leader at Apple
Application 9.9: HR as a factor in strategy implementation; The case of FNAC ant its project “100% Revolución Ciente” (100% Customer Revolution), by Guadalupe Rico García and María Sacristán Navarro
Application 9.10: HR at Kellog’s, by Carmen de la Calle Durán
Application 9.11: The management of cultural change at BBVA
Application 9.12: CaixaBank’s strategic plan, by Miriam Delgado Verde
Application 9.13: Application of the Balanced Scorecard


 
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