Case 2
• RIOJA: A CENTURY-OLD WINE-BASED INDUSTRIAL DISTRICT
Pilar Vargas Montoya Universidad de La Rioja
.: Index
2.1. INTRODUCTION: THE RIOJA QUALIFIED DENOMINATION OF ORIGIN
2.2. THE INDUSTRIAL DISTRICT OF RIOJA
2.2.1. Vine-growers
2.2.2. Bodegas
2.2.3. Auxiliary firms
2.2.4. Other institutions 2.3. THE COLLECTIVE RIOJA BRAND
2.4. WINE TOURISM
.: Case overview
The Rioja Qualified Designation of Origin encompasses an area that is home to 800 wineries, or bodegas, 19,000 vine-growers and over 100 companies in the auxiliary sector distributed throughout the region’s close to 150 municipalities. The public sector is represented through the Designation of Origin’s Governing Board and the various regional administrations involved. This concentration of growers and businesses generates internal interactions that have led to a sustained and spectacular development of the areas involved and given rise to new businesses, such as wine tourism.
.: Objectives
• Analyse the concept of industrial district
• Identify the differences between district, industry and business
• Analyse the competitive-cooperative relationships across companies belonging to an industrial district
• Identify the spillover effects or externalities that may occur in an industrial district
