Dirección Estratégica de la Empresa

.: Index

7.1. INTRODUCTION: HISTORY OF THE MELIA HOTELS INTERNATIONAL GROUP
7.2. KEY FACTORS OF SUCCESS IN THE HOTEL INDUSTRY
7.3. THE GROUP’S FUNCTIONAL AREAS
7.3.1. Management and organisation
7.3.2. Operations
7.3.3. Finances
7.3.4. Human resources
7.3.5. Technology
7.3.6. Marketing

.: Case overview

Meliá Hotels International is a family-owned Spanish group with a trajectory dating back over fifty years in the hotel business. Over the course of this time, the firm has continuously adapted its commercial offer to conditions in the environment, thereby enabling it to occupy positions of leadership both at home and abroad. The development and accumulation of strategic resources and the enhancement of its business processes have informed this successful trend.

.: Objectives

• Identify a firm’s main strengths and weaknesses

• Identify the sources of competitive advantage

• Identify and assess a firm’s resources and capabilities and uncover its main management decisions

.: Key words

• Internal analysis

• Strategic profile

• Value chain

• Resources and capabilities

• Sustainable competitive advantage

.: Theoretical references

NAVAS LÓPEZ, J.E.; GUERRAS MARTÍN, L.A. (2013): “Fundamentals of Strategic Management", Thomson Reuters-Civitas, Cizur Menor.

Chapter 4: Internal analysis

GUERRAS MARTÍN, L.A.; NAVAS LÓPEZ, J.E. (2015): “La Dirección Estratégica de la Empresa. Teoría y Aplicaciones”, Thomson Reuters-Civitas, Cizur Menor, 5th edition.

Chapter 6. Internal analysis