Dirección Estratégica de la Empresa

.: Index

13.1. INTRODUCTION: THE PRISA GROUP
13.2. THE PRISA GROUP’S ORGANISATION INTO BUSINESS UNITS
13.2.1. Publishing-Education Unit: Santillana Group
13.2.2. Press Unit: Prisa News
13.2.3. Radio Unit: Prisa Radio
13.2.4. Audiovisual Unit: Prisa TV
13.3. THE RESTRUCTURING PROCESS
13.3.1. Restructuring the business portfolio
13.3.2. Financial restructuring and the search for industrial and financial partners
13.3.3. Organisational restructuring
13.4. CORPORATE HEADQUARTERS

.: Case overview

Prisa is a Spanish media group that for many years has been pursuing a diversification strategy by entering new businesses. It has traditionally adopted an internal organisation based on business units, which it has been modifying over time according to changes in the structure of its business portfolio and other conditioning factors both within the environment and internally to the actual group itself.

.: Objectives

• Analyse the development directions, as well as their prevailing logic and possible synergies

• Observe the organisation through strategic business units

• Analyse the role of the head-office or corporate centre in a diversified firm

.: Key words

• Development strategies

• Synergies

• Business units

• Management of diversified firms

.: Theoretical references

NAVAS LÓPEZ, J.E.; GUERRAS MARTÍN, L.A. (2013): “Fundamentals of Strategic Management", Thomson Reuters-Civitas, Cizur Menor.

Chapter 6: The directions for strategic development

GUERRAS MARTÍN, L.A.; NAVAS LÓPEZ, J.E. (2015): “La Dirección Estratégica de la Empresa. Teoría y Aplicaciones”, Thomson Reuters-Civitas, Cizur Menor, 5th edition.

Chapter 9: The directions for strategic development
Chapter 10: Managing the multibusiness firm