Susana Mª. García Moreno
Marta B. García Moreno Universidad Rey Juan Carlos
.: Index
22.1. INTRODUCTION: THE FIRM’S ORIGINS AND EVOLUTION
22.2. THE SPANISH LOCKSMITH AND IRONWORK INDUSTRY
22.3. THE INTERNATIONALISATION PROCESS
22.4. THE CULTURAL GAP WITH CHINA 18.1. INTRODUCTION
.: Case overview
The case considers the internationalisation process involving Eurolatón, a Spanish family business specialising in the manufacture of handles, latches and fittings for doors. Its international vocation has taken it from being a local firm to a global manufacturer with four production plants in China and commercial subsidiaries in Europe, the Americas and Asia, from where its products are delivered to more than forty countries.
.: Objectives
• Identify the international competitive strategy
• Analyse the entry strategy into markets abroad, which will be determined by the choice of host country and by the method of entry
