Luis Ángel Guerras Martín Universidad Rey Juan Carlos
José Emilio Navas López Universidad Complutense de Madrid
.: Index
26.1. INTRODUCTION: THE FIRM’S ORIGINS
26.2. ANALYSIS OF THE TEXTILE RETAIL INDUSTRY 26.3. INTERNAL ANALYSIS AND COMPETITIVE STRATEGY
26.4. DEVELOPMENT STRATEGIES
26.4.1. Niche strategy
26.4.2. Diversification strategy
26.4.3. Internationalisation strategy
.: Case overview
Cortefiel is one of Spain’s better known chains in the retailing of textile products. This case conducts an analysis of the industry’s specific features, the firm’s strengths and weaknesses, and the strategy pursued for the design of the group of businesses and countries in which it operates.
.: Objectives
• Analyse the industry involved in the retail of textile products
• Identify the firm’s strengths and weaknesses
• Analyse the development strategies: directions and internationalisation
Chapter 3: Environmental analysis Chapter 4: Internal analysis
Chapter 6: The directions for strategic development Chapter 8: Internationalisation strategy
GUERRAS MARTÍN, L.A.; NAVAS LÓPEZ, J.E. (2015): “La Dirección Estratégica de la Empresa. Teoría y Aplicaciones”, Thomson Reuters-Civitas, Cizur Menor, 5th edition.
Chapter 5:Analysis of the competitive environment Chapter 6: Internal analysis
Chapter 9: The directions for strategic development Chapter 13: Internationalisation strategy
