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   .: CONTENTS - BOOK INDEX 
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Fundamentals of Strategic Management

J.E. Navas-López & L.A. Guerras-Martín

2nd edition, 2018

Foreword, by Anoop Madhok

Presentation

INDEX
INTRODUCTION
Chapter 1. About strategic management
PART I - STRATEGIC ANALYSIS
Chapter 2. Future direction and values
Chapter 3. Environmental analysis
Chapter 4. Internal analysis
PART II - STRATEGIC FORMULATION
Chapter 5. Competitive advantages and strategies
Chapter 6. The directions for strategic development
Chapter 7. Methods of development
Chapter 8. Internationalisation strategy
PART III -STRATEGIC IMPLEMENTATION
Chapter 9. Evaluation and implementation of strategies

References
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