Case 27
• EL CORTE INGLÉS, MAJOR RETAILING IN SPAIN
José Emilio Navas López Universidad Complutense de Madrid Luis Ángel Guerras Martín Universidad Rey Juan Carlos
.: Index
27.1. EL CORTE INGLÉS, MAJOR RETAILING IN SPAIN
27.1. INTRODUCTION: THE FIRM’S ORIGINS 27.2. INTERNAL ANALYSIS
27.2.1. Commercial area and logistics
27.2.2. Management system and HR department 27.2.3. Financial area 27.2.4. Ownership structure
27.3. CORPORATE STRATEGIES 27.3.1. Scope of the firm: the Group’s main businesses 27.3.2. Directions for development 27.3.3. Methods of development
27.3.4. Internationalisation strategy
.: Case overview
El Corte Inglés is one of Spain’s more iconic private companies, and one with its own highly defined characteristics. This is due in part to the imprint of its founder, Ramón Areces, and the organisational culture implemented. For around 80 years, it has pursued a strategy of continuous and diversified growth, albeit always involving businesses linked to consumer retailing.
.: Objectives
• Internal analysis of the firm to identify its strategy and competitive advantage
• Analysis of its development strategies: directions and methods
Chapter 4: Internal analysis
Chapter 5: Competitive advantages and strategies
Chapter 6: The directions for strategic development Chapter 7: Methods of development Chapter 8: Internationalisation strategy
GUERRAS MARTÍN, L.A.; NAVAS LÓPEZ, J.E. (2015): “La Dirección Estratégica de la Empresa. Teoría y Aplicaciones”, Thomson Reuters-Civitas, Cizur Menor, 5th edition.
Chapter 6: Internal analysis Chapter 7: Competitive advantages and strategies
Chapter 9: The directions for strategic development Chapter 11: Methods of development: mergers and acquisitions Chapter 12:Methods of development: firm cooperation and alliances
Chapter 13: Internationalisation strategy
