.: Cases in Strategic Management 
Case 27 EL CORTE INGLÉS, MAJOR RETAILING IN SPAIN

José Emilio Navas López
Universidad Complutense de Madrid
Luis Ángel Guerras Martín
Universidad Rey Juan Carlos


27.1. EL CORTE INGLÉS, MAJOR RETAILING IN SPAIN
27.1. INTRODUCTION: THE FIRM’S ORIGINS

27.2. INTERNAL ANALYSIS
27.2.1. Commercial area and logistics
27.2.2. Management system and HR department
27.2.3. Financial area
27.2.4. Ownership structure
27.3. CORPORATE STRATEGIES
27.3.1. Scope of the firm: the Group’s main businesses
27.3.2. Directions for development
27.3.3. Methods of development
27.3.4. Internationalisation strategy


El Corte Inglés is one of Spain’s more iconic private companies, and one with its own highly defined characteristics. This is due in part to the imprint of its founder, Ramón Areces, and the organisational culture implemented. For around 80 years, it has pursued a strategy of continuous and diversified growth, albeit always involving businesses linked to consumer retailing.


• Internal analysis of the firm to identify its strategy and competitive advantage

• Analysis of its development strategies: directions and methods


• Internal analysis

• Competitive advantage

• Development directions

• Development methods


NAVAS LÓPEZ, J.E.; GUERRAS MARTÍN, L.A. (2013):Fundamentals of Strategic Management", Thomson Reuters-Civitas, Cizur Menor.

Chapter 4: Internal analysis
Chapter 5:
Competitive advantages and strategies
Chapter 6:
The directions for strategic development
Chapter 7: Methods of development
Chapter 8: Internationalisation strategy

GUERRAS MARTÍN, L.A.; NAVAS LÓPEZ, J.E. (2007): La Dirección Estratégica de la Empresa. Teoría y Aplicaciones”, Thomson Reuters-Civitas, Cizur Menor, 4th edition.

Chapter 6: Internal analysis
Chapter 7:
Analysis of resources and capabilities
Chapter 8:
Competitive advantages and strategies
Chapter 11:
The directions for strategic development: business scope and expansion
Chapter 12: The directions for strategic development: diversification, vertical integration and portfolio restructuring
Chapter 14: Methods of development: internal and external growth
Chapter 15:
Methods of development: firm cooperation and alliances
Chapter 16:
Internationalisation strategy




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