Dirección Estratégica de la Empresa

.: Index

20.1. INTRODUCTION
20.2. MERCADONA’S BUSINESS MODEL
20.3. MERCADONA AND ITS DEALINGS WITH SUPPLIERS
20.4. FUTURE PERSPECTIVES

.: Case overview

The cooperation between Mercadona and a specific group of its suppliers is one of the differentiating features of its business strategy as regards its competitors. This cooperation, which is based on trust, coordination and an ongoing commitment by both sides to innovation and customer satisfaction, constitutes one of the pillars underpinning the success of its business model in a mature industry, namely, food retailing.

.: Objectives

• Describe the reasons for using alliances, as well as their advantages and drawbacks

• Identify the different types of alliances

• Analyse the factors that have a bearing on the success or failure of alliances

.: Key words

• Alliances

• Cooperation agreements

• Inter-suppliers

.: Theoretical references

NAVAS LÓPEZ, J.E.; GUERRAS MARTÍN, L.A. (2013): “Fundamentals of Strategic Management", Thomson Reuters-Civitas, Cizur Menor.

Chapter 7: Methods of development

GUERRAS MARTÍN, L.A.; NAVAS LÓPEZ, J.E. (2015): “La Dirección Estratégica de la Empresa. Teoría y Aplicaciones”, Thomson Reuters-Civitas, Cizur Menor, 5th edition.

Chapter 12. Methods of development: firm cooperation and alliances