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 .: TEACHING RESOURCES: SHORT CASES    

Short cases are intended for applying concepts from the theoretical model of analysis to the real situation of a firm. They are usually written in no more than 1 or 2 pages and include just one question. Short cases are included in the book "Fundamentals of Strategic Management" in the digital edition (Proview).

INTRODUCTION

SHORT CASE 21: QDQ Media: The role of strategic change no longer relies on "paper", by Diana Benito Osorio & Alberto Colino Fernández

STRATEGIC ANALYSIS

SHORT CASE 30: The spell cast by La Bruja de Oro lottery office, by Miguel Blanco Callejo

COMPETITIVE STRATEGIES

SHORT CASE 1: Competitive advantage of "A Todas Horas", by Miriam Delgado Verde

SHORT CASE 4: Changes in the competitive strategies of main supermarket chains, by Rocío González Sánchez

SHORT CASE 10: Changes in the competitive strategy or Mutua Madrileña: Back to the origins, by Fernando E. García Muiña & Rocío González Sánchez

SHORT CASE 15: The“strategy clock” in the car manufacturing sector in Spain, by Pablo Moura Díez & José Javier Fernández Rodríguez

SHORT CASE 22: Competitive advantage of 'Naranjas del Carmen', by Miriam Delgado Verde

SHORT CASE 32: The Nespresso competitive advantage, by Patricia Ramos Quirante

SHORT CASE 43: The competitive advantage of Aponiente, by Noelia Franco Leal & Rosalía Díaz Carrión NEW

DIRECTIONS OF DEVELOPMENT

SHORT CASE 9: MySpace: from the leadership to the fight by the survival, by Diana Benito Osorio

SHORT CASE 11: Heineken, chronology of a hundred-year-old brewery, by Carmen De la Calle Durán & Noelia Gonzalo Hevia

SHORT CASE 12: The development strategies of Coca-Cola and Pepsico, by Rocío González Sánchez

SHORT CASE 17: Development strategy at Pescanova, by Diana Benito Osorio & Marta Peris Ortiz

SHORT CASE 23: Custo takes the colour of Barcelona to children's clothing, by Carmen De La Calle Durán & Noelia Gonzalo Hevia

METHODS OF DEVELOPMENT

SHORT CASE 14: Three's a couple: The strategic alliance between Renault-Nissan and Daimler, by José Javier Fernández Rodríguez & Pablo Moura Díez

SHORT CASE 18: BBVA buys Garanti in Turkey,
by Javier Amores Salvadó

SHORT CASE 19: The alliance between Barceló and Plateno,
by Javier Amores Salvadó

SHORT CASE 24: The alliance between Antolín Irausa and CIE Automotive, by Jorge Cruz González

SHORT CASE 27: The failed alliance between Volkswagen and Suzuki

INTERNATIONALISATION

SHORT CASE 5: KA International, from weight-based fabrics to interior design services, by Carmen De la Calle Durán

SHORT CASE 16:
External market entry methods for Nutrexpa,
by Marta Peris Ortiz & Diana Benito Osorio

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