Short cases are intended for applying concepts from the theoretical model of analysis to the real situation of a firm. They are usually written in no more than 1 or 2 pages and include just one question. Short cases are included in the book "Fundamentals of Strategic Management" in the digital edition (Proview).
INTRODUCTION
SHORT CASE 21: QDQ Media: The role of strategic change no longer relies on "paper", by Diana Benito Osorio & Alberto Colino Fernández
STRATEGIC ANALYSIS
SHORT CASE 30: The spell cast by La Bruja de Oro lottery office, by Miguel Blanco Callejo
COMPETITIVE STRATEGIES
SHORT CASE 1: Competitive advantage of "A Todas Horas", by Miriam Delgado Verde
SHORT CASE 4: Changes in the competitive strategies of main supermarket chains, by Rocío González Sánchez
SHORT CASE 10: Changes in the competitive strategy or Mutua Madrileña:
Back to the origins, by Fernando E. García Muiña & Rocío González Sánchez
SHORT CASE 15: The“strategy clock” in the car manufacturing sector in Spain, by Pablo Moura Díez & José Javier Fernández Rodríguez
SHORT CASE 22: Competitive advantage of 'Naranjas del Carmen', by Miriam Delgado Verde
SHORT CASE 32: The Nespresso competitive advantage, by Patricia Ramos Quirante
SHORT CASE 43: The competitive advantage of Aponiente, by Noelia Franco Leal & Rosalía Díaz Carrión NEW
DIRECTIONS OF DEVELOPMENT
SHORT CASE 9: MySpace: from the leadership to the fight by the survival, by Diana Benito Osorio
SHORT CASE 11: Heineken, chronology of a hundred-year-old brewery, by Carmen De la Calle Durán & Noelia Gonzalo Hevia
SHORT CASE 12: The development strategies of Coca-Cola and Pepsico, by Rocío González Sánchez
SHORT CASE 17: Development strategy at Pescanova, by Diana Benito Osorio & Marta Peris Ortiz
SHORT CASE 23: Custo takes the colour of Barcelona to children's clothing, by Carmen De La Calle Durán & Noelia Gonzalo Hevia
METHODS OF DEVELOPMENT
SHORT CASE 14: Three's a couple: The strategic alliance between Renault-Nissan and Daimler, by José Javier Fernández Rodríguez & Pablo Moura Díez
SHORT CASE 18: BBVA buys Garanti in Turkey, by Javier Amores Salvadó
SHORT CASE 19: The alliance between Barceló and Plateno, by Javier Amores Salvadó
SHORT CASE 24: The alliance between Antolín Irausa and CIE Automotive, by Jorge Cruz González
SHORT CASE 27: The failed alliance between Volkswagen and Suzuki
INTERNATIONALISATION
SHORT CASE 5: KA International, from weight-based fabrics to interior design services, by Carmen De la Calle Durán
SHORT CASE 16: External market entry methods for Nutrexpa, by Marta Peris Ortiz & Diana Benito Osorio
