5th Edition, 2014

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   .: CASES BOOK - 5th edition - INDEX   
SOME CASES AVAILAIBLE IN ENGLISH!


CASES INDEX 

CASE 1: Corporate governance at ACS, by Javier Amores Salvadó

CASE 2: Rioja: A century-old wine-based industrial district, by Pilar Vargas Montoya

CASE 3: The road goods transport industry, by Mª Carmen Díaz Martín

CASE 4: The Spanish car industry, by Daría Sánchez Fernández

CASE 5: The hotel industry in Spain, by Gregorio Martín de Castro & Miriam Delgado Verde

CASE 6: The digital content industry in Spain, by Pedro López Sáez & Jorge Cruz González

CASE 7: Meliá Hotels International: transition to a knowledge-based hotel model, by Eva Pelechano Barahona & Fernando E. García Muiña

CASE 8: Campofrío, leadership in meat industry
, by José Emilio Navas López & Luis Ángel Guerras Martín

CASE 9: Adeslas, Sanitas & Asisa: competing in private healthcare, by María Sacristán Navarro

CASE 10: Calidad Pascual's competitive strategy, by Antonio Montero Navarro & Juan José Nájera Sánchez

CASE 11: Tecnobit: Worldwide innovation and Spanish high technology, by Mario J. Donate Manzanares, Fátima Guadamillas Gómez & Jesús D. Sánchez de Pablo

CASE 12: Teléfonica: innovation and leadership
, by Emilio Álvarez Suescun & Isabel Díez Vial

CASE 13: Prisa, a multibusiness media group, by Luis Ángel Guerras Martín & José Emilio Navas López

CASE 14: Inditex, a world giant in fashion industry, by Isabel Díez Vial & Emilio Álvarez Suescun

CASE 15: Logista, a development strategy in the logistics industry, by Marta Fossas Olalla & José Ignacio López Sánchez

CASE 16: The restructuring of Iberia: a flight plan plagued by turbulence,
by Rocío González Sánchez & Sonia Medina Salgado

CASE 17: Uralita Group, diversification and portfolio restructuring, by Miguel Blanco Callejo

CASE 18: The merger of Antena 3 and La Sexta, by Mª Concepción García Gómez & Ana María Romero Martínez

CASE 19: The merger by takeover of Banesto by Banco Santander, by José Emilio Navas López & Luis Ángel Guerras Martín

CASE 20: Mercadona and its supplier alliances, by María Ángeles Montoro Sánchez

CASE 21: Freixenet, a family firm with an international orientation, by Mª de Guadalupe Rico García

CASE 22: Eurolatón: opening doors to the world, by Susana Mª García Moreno & Marta B. García Moreno

CASE 23: The Mahou San Miguel development strategy: a place called world, by Diana Benito Osorio

CASE 24: The relationship between strategy and organizational structure in Correos and Telégrafos, by Eva Mª Mora Valentín

CASO 25: Accor Group: implementing a strategic plan through managing human resources, by Mª del Carmen De la Calle Durán & Marta Ortiz de Urbina Criado

CASE 26: Cortefiel, a textile brand retailer, by Luis Ángel Guerras Martín & José Emilio Navas López

CASE 27: El Corte Inglés, major retailing in Spain, by José Emilio Navas López & Luis Ángel Guerras Martín

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